In a world filled with advertisements and shopping hysteria, it can be difficult to gain insight and think sustainably.

What is sustainable?

According to Wikipedia/National Encyclopedia:

The objective includes an ideal situation for society where living conditions and resource use meet human needs without jeopardizing the sustainability of ecosystems and the environment so that future generations can also have their needs met.

In order for something to be made sustainable, you also need to look at other aspects than the material being sustainable.

We protect a sustainable environment for those who manufacture what we buy, i.e. those who have produced the goods must work in a sustainable environment with sustainable wages. We also like to ensure that transport is environmentally friendly and we use environmentally friendly materials.

In today's frenzy of consumption, we like to chase price instead of thinking about whether we really need to buy everything we buy. Many times we shop to make ourselves happy instead of looking at whether we need the item, or whether the person who made it is happy and can live on his salary?

A more sustainable way of living is to buy used, not because of the personal finances (although it is good to save a penny!), but because you can get an item of better quality and which has already been produced. Furniture etc. is often better made when it was made by hand by a carpenter, than today when it is mass produced. And surely it's extra fun if you make a flea market find?

But where does sustainable production come in?

We know that if we buy something made in Sweden, the producer has received a fair wage - because there are laws that regulate. We also know that if the pork we buy is Swedish, the pig has been raised under humane conditions... And if you don't feel that it has, you can choose to become a vegetarian/vegan.

How do we know that the goods that are produced outside of Sweden are made sustainably?

There are labels (fair trade) to comply with ethical rules, BUT these labels only apply if a product is produced outside the EU and in a developing country. Within the EU (or developing countries) there is no marking, which means that a product that is manufactured in the EU, but by a person who does not have a salary to live on but lives and makes a living at the factory... - now you are probably wondering if does it really happen this way? And the answer is yes, there are many factories manufacturing in the EU, but with people living in slave-like conditions.

So how to avoid buying such items…

You can always ask the store/brand the question - Who made it? Where is it made? A good store owner/brand always has the answer.

All our garments are made in Europe! That was and is our business idea right from the start!

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