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STINA pants MADONNA velvet coat LANA velour pants TALIA pants NESSI cardigan

Brand new

Our coolest items

Be amazed with our cool sustainable clothes!

ARVIDSJAUR candle holder white ARVIDSJAUR candle holder black ARJEPLOG candle holder white ARJEPLOG candle holder black DOFTA oil


Spice your Home!

With our unique home decoration nothing can go wrong!

LOVELY soap DE LUX soap FREJA tunic CISSI singlet Scented candle


Organic statement

Choose organic for your body and soul, made in Sweden and in Europe for your well being and for our environment.



To a designer with a mission

My biggest passion is (of course) to design and create things that make our world even more beautiful than it is. And to make you confident, beautiful, comfortable and aware. You also find some magic, since I believe you can add a little sparkle to your spirituality ;-)

I started this company 12 years ago with an intention to make the world sustainable. I choose quality before price and I know my designs produces by proud people in Europe and that all workers get a decent salary for their work. 

I am so happy and grateful that you found me, and I do hope you will find your new you! You were born unique, and for me it's really important that you (and I) keep your uniqueness. That's why I only make the items in limited editions so you can keep your originality. 


Gunilla - the Designer

Blog posts View all

Autumn - here we come!
Autumn - here we come!
Can you be more velvet?
Can you be more velvet?
What's not to love?
What's not to love?

Welcome to our Concept Store

Nätvägen 11, Varberg (träslövsläge) SWEDEN

Mon - Fri, 11:00am - 17:00pm
Sat - Sun, 11:00am - 15:00pm

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